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Back to Basics: What You Should Know About SEO Marketing

A lot of marketing companies usually presume that the people who are reading their content are already cognizant about search engine optimization marketing, on the other hand, we have found out that not all people are aware of the fundamentals of search engine optimization and the reason on why it is vital for their web presence. And because of the increasing significance placed on the social media marketing, a lot of people believe that they can either make use of search engine optimization or social media. But then again, this is not the case anymore since search engine optimization goes hand in hand with the social media so as to achieve remarkable website strategy. But firstly, let us first discuss the basics of search engine optimization. So what is search engine optimization marketing?

According to Search engine land, search engine optimization marketing has a definition of:

SEO stands for search engine optimization. It is actually the method of acquiring traffic from the natural, editorial, organic or free listings on the search engines. All of the major search engines such as Google, Yahoo as well as Bing have such search engine results whereby the websites as well as the other contents like videos and local listings are presented and ranked contingent on what the search engine sees as very relevant to its users. And the payment is not contained in contrast to the paid search ads.
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Let us break it down. It is the procedure of obtaining traffic from the organic, natural, editorial or free listings present on the search engines.
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In general, as you make your search on one of the main search engines, Google for instance, it is most likely that you will find what you are looking for in the first page of the search result or you will go back and type another search keywords. Why not try this yourself and see if this is true.

The topmost part of the search results are usually the paid results. You can tell because they come with a small orange box with the term Ad next to it. On the other hand, on the whole, the paid results are typically termed as organic, free, editorial or natural in definition. And the very moment that the user would click on any of the links, then the webpage has effectively grabbed their attention and now becomes a potential answer to whatever it is that they are looking for.

It is highly recommended that you consult a search engine optimization professional about this regard.