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What You Need to Know About Google Penguin’s Latest Update: Penguin 4.0

First and foremost, what actually is Google Penguin? Google Penguin is a codename used to describe an algorithm developed by Google to aptly punish websites that violate Google’s Webmaster Guidelines. The way that Google Penguin punishes these websites that violate the aforementioned guidelines is that they decrease their search engine rankings. Websites are punished when they deliberately manipulate search engine indexes in order to make their website’s search engine ranking go up, this is known as black-hat SEO techniques. These techniques are also known as link schemes, and are done by tampering with the links that point to a specific page, and in the process increasing the rank of the webpage.

Google penguin, in more simpler terms, acts as a filter for sites that spam Google’s search engines. Google already has a spam system checker in employ, but it needs Google Penguin as sometimes the former isn’t able to detect some methods in use. The Google Penguin filter runs periodically, and in the process catches sites that are routinely spammy, giving the sites a chance to improve their websites until the next time that Google penguin filter runs.

Google penguin has been around since 2012, and so far there have been about 7 confirmed Google Penguin updates, and these have been periodically released, although the latest one has been released after a 2 year period. The latest Google Penguin is named Penguin 7, or otherwise known as Penguin 4.0, and was released recently, namely September 23, 2016, including major updates in its wake.

With the newest release, Google Penguin 4.0 is now made real time, and is a far significant improvement compared to its predecessors. What happened before was that Google Penguin was only operated on a periodical basis, now Google penguin 4.0 runs constantly. Google Penguin 4.0 is now able to capture, free as well as recapture any site caught violating Google’s spam algorithm and guidelines. After Google Penguin 4.0 evaluates a site, the changes set in effect will now take effect visibly faster, and will subsequently take effect in a much shorter time than before. Websites that violate Google’s guidelines are punished by Google Penguin’s 4.0 updates as fast as it possibly can, and catching these websites that use spam link and black hat SEO methods are now faster, all the while keeping low quality websites search engine rankings low.

So with Google Penguin’s latest update, you have to improve your site and use fair and tested techniques in order for your site to rank well in their search engines. Moreover, you have to routinely check up your website’s content by auditing it constantly, and perform necessary and consistent cleanups on your website.