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How Much Effect Do Online Reviews Have On Businesses?

Any company that has taken a marketing strategy using the internet most likely has a set of online reviews somewhere. There are several websites out there that offer online reviews for any company’s product or services and this is especially helpful to people who are not really familiar with these businesses but want to avail their services. If a company is good at what they do and they have nothing to hide, they will not hesitate to subject themselves to online reviews from previous clients. But of course this is a very competitive world and other companies take it to the next level by asking friends to write an online review about their business so you better be vigilant enough to spot testimonies that are legit and those that are not. There will always be evil and deceit in this world, but these reviews are still a good means for you to get a better idea of what a certain company is all about and how they operate which will help in your decision-making process. Spotting a true review from a false one is not really that hard, but if you are skeptical then you can always check the name of the author. When you check the name of the author and realize that they have given a certain company several testimonies then you can bet that these are fake ones.

Open up Google and do a web search for a specific company. For you to be able to truly say that a review is fake or not, you must check out more than one of the search engine results that popped up. When you read the reviews on one search engine result, take note of the authors because if that certain author has also given the company a glowing review on other web searches then it is definitely a fake one. Fake online reviews made by fake accounts are very easily spotted especially when the testimony is far too enthusiastic about a certain company and given that it has been done several times on different review websites. It is a very competitive world out there and one bad review can pull a business down, therefore some companies would try to balance out the number of good and bad reviews by hiring people to shower them with awesome reviews online.

It would be a very smart move for a consumer to mention to the company that you have availed their services due to a certain online review you have read. Continuously mentioning the online review you have read about the company will make them realize the importance it has to their online marketing strategy. Twenty good reviews will be killed by one bad review and this is what the companies will be thinking when they are servicing you so they will truly aim to give their best to avoid getting a bad review from you.

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